On Logo Sizes
We don’t care for huge logos.
You don’t need to be loud to make your presence felt.
Sometimes subtlety speaks volumes. It’s why our All Around logo is tucked in the corner of your jiu jitsu jacket. Sometimes it might even be covered by your belt, and that’s ok.
The goal of the uniform is to serve you vs. become an advertising board for us. If we do the job well with our products, hopefully you’ll talk about them and be our messenger.
As a German brand, we’re influenced Dieter Rams, legendary designer of Braun. And he talks about how small logos are sufficient.