How do you tell a good story in a single page?

We'll still try. And keep this page as a living document that evolves with time.

All Around exists at the intersection of jiu-jitsu, design, strength training and the love of making beautiful things and putting them out into the world.


It’s a story of 3 people, 2 cities and 1 idea.

We breathe Jiu-Jitsu (Our founder, Jahanzaib, is a Black Belt and runs his own dojo where he trains the next generation. He is the one starring in our training videos on Instagram). We are hell-bent on the idea of having a strong body throughout all the years of your life (One founder, Haris, had his life changed by strength training and does all things design). And we love making things (This founder, Imran, has been involved in making things for almost 3 decades. That's half of his lifetime making things).


We come from the city of Sialkot. It’s a historic city. It was made the capital of the Indo-Greek kingdom by Menander I in the 2nd century BCE — a time during which the city greatly prospered as a major center for trade and Buddhist thought. Chinese travellers in 633 called it She-kie-lo. Ghaznavid Empire made it the capital Hindu Shahi empire. The way it has transcended through time has shaped its current nature.

Sialkot is a maker town. We make around half of the entire world's footballs. The ones used in the recent world cup were also made in our home town. We also make precise surgical instruments and fashion intricate goods out of leather. Some of the world's biggest Jiu Jitsu brands have their apparel made here. But it's story hasn't been told before. As a town that loves making things, we tell its story with All Around.

While we make things in Sialkot, a lot of our thinking and philosophy is also shaped by another city: Berlin. Our founder Haris lives here. It is a city which gives you the freedom to understand and find yourself. It gives you the room to experiment, without any tint of judgement. Berlin is our creative fuel.

Our maker hometown of Sialkot.
Berlin is the birthplace of All Around's values and designs.

We try to think of ourselves as not specialists but generalists. Not pros but amateurs. Amateurs in the truest sense of the word. From the French amateur, which in turn comes from the Latin word for “lover” (amator). Doing things for the love of those things. Because something funny happens when you do things for the natural pleasure those things bring: you don't rely on motivation. You show up because of how those activities make you feel. You get better everyday without grinding. Then life becomes play. And you can keep playing that game for as long as you want.

All Around captures that way of life. This idea will resonate with people who are already living that way. But for the ones, who haven't begun their journeys, how do we also get those people started? We'd love to explore that question and its possibilities together with you, dear reader.